• Working with the executive team, marketing director and CEO to set the marketing strategy for the business.
• Helped the organisation to increase its revenue by 20% via online delivery marketing.
• Conducting research and analysing data to identify new trends in the online food and beverage market.
• Analysing and constructing reports on data and feedback provided by customers.
• Overseeing marketing campaigns and tracking its effectiveness.
• Tracking all discount campaigns on aggregator platforms like Zomato, Swiggy, Scootsy and Uber Eats.
• Looking after the marketing budget and making sure the budget spends in delivering a return to investment.
• Working closely with the production team to create new dishes and marketing plan for launching it.
• Managing the design, production of promotional materials such as website and brochures.
• Managing and training the kitchen staff on point of sale system and managing inventory.
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